Estadio TSM Corona More Than a Sports Hub, the Center of a Community

The Challenge

Designing a multifunctional, state-of-the art home for legendary Club Santos Laguna meant engaging all stakeholders in the design process, from club managers to fans. As one piece of a visionary master plan for Territorio Santos Modelo, the stadium design needed to be a cultural hub that represents the city’s pride for the club, while celebrating the club’s iconic owner, Grupo Modelo, brewer of Corona Beer.

The Design Solution

The first stadium of its kind in Mexico, Estadio Corona uses vernacular materials to adapt high-performance design standards of state-of-the-art stadiums to the region’s climate and the local culture. This 30,000-seat stadium is “the essence of the city” and the center of community life, not only on game days but year-round. Its complex program includes everything from a hall of fame, a clinic and soccer school, to classrooms for local students training for sports-related careers.

The Design Impact

An instant favorite, the stadium was voted “Best Sports Project” and “People’s Choice Favorite of the year” in Mexico by CNN Expansión. Estadio Corona made its international debut in the Youth World Cup in 2011 and was part of Mexico’s bid for the 2018 World Cup. The field is on par with the top playing surfaces in Europe and has been considered one of the best in Mexico for speed and performance since its debut in 2009.