The Allure of the Unseen: Top Travel Trends

Travel and tourism have witnessed a seismic shift in the past few years, with trends leaning more towards sustainable and conscious discovery. This surge in awareness about the environmental and socio-cultural impact of tourism has led to the rise of myriad innovative travel trends. While it would be impossible to spotlight all of them, we’ve distilled some of the most intriguing ones to us from redefining the concept of sustainability to unraveling our ancestry through our genes.

Let’s take a journey into the future of travel.

Regenerative Tourism: Restoring the World as We Roam

Moving a step beyond sustainable travel, regenerative tourism aims at restoring destinations rather than merely slowing down their degradation. It’s a collective responsibility between the traveler and the host destination, striving for active preservation of the environment. Imagine participating in ocean clean-up activities or helping in reforestation efforts as part of your holiday.

Global Family Travels’ ventures in Oregon have travelers actively aiding wildfire recovery in the Willamette National Forest, while in Guyana, indigenous-led eco-tourism at Rewa Village directly conserves a vast rainforest, turning each traveler’s carbon footprint into a net positive for the environment. As we strive to align our travel choices with our values, images of travelers taking part in in local clean-up drives, supporting local businesses, and contributing to the welfare of the travel industry workers underline this transition.

Indigenous Tourism: Reviving Traditions and Cultures

Indigenous tourism, with travel tours operated or controlled by First Nations, Métis, or Inuit peoples, presents a unique opportunity to experience and learn from the rich indigenous heritage. From Kenya and Tanzania to Ecuador and Australia, it’s the essence of the attractions.

This trend serves as a catalyst for cultural revival, intercultural awareness, and economic growth. It’s not just about providing guests with a deeper understanding of a different culture; it also promotes environmental stewardship and supports the local economy.

DNA Travel: Embarking on a Voyage to Your Roots

In the era of DNA ancestry services, a new trend has emerged – DNA Travel. It involves crafting a personalized travel itinerary based on your DNA ancestry results. This trend enables travelers to trace their roots, potentially meet distant relatives, and experience a sense of belonging that transcends borders.

Companies like 23andMe have made it easier for travelers to embark on these heritage discovery journeys. For instance, the award-winning “Go Back to Africa” campaign by Black and Abroad highlights the potent influence of DNA travel.

Set-Jetting: Live Your Screen Dreams

As travelers seek novel experiences, “Set-Jetting” – visiting the shooting locations of favorite movies or TV series – is making waves. Be it the enchanting landscapes of Sicily from an HBO thriller or the majestic views of New Zealand from ‘Lord of the Rings’, these locations have seen a surge in visitor numbers.

These cinematic destinations offer travelers the chance to experience their favorite screen moments in real life, often leading to unexpected discoveries and adventures.

Alpha, Beta, Gamma: New Coordinates of Adventure

According to a study by, 30% of global travelers aspire to explore lesser-known cities. Alpha destinations are popular tourist spots, such as the Great Barrier Reef. Beta destinations, like Bhutan, offer an authentic cultural experience, while Gamma destinations are often off-the-beaten-path locations like Gabon that offer unique rewards for adventurous travelers.

This trend, driven by the desire for unique experiences and the ease of sharing travel stories on social media, encourages travelers to step off the trodden path and experience the world in fresh, exciting ways.

Type 2 Fun: Seeking the Extraordinary

Adventure tourism is witnessing an unprecedented boom, with millions across the globe seeking out-of-the-ordinary experiences. Be it sand surfing in Sahara or hot air ballooning over the surreal landscapes of Cappadocia, these experiences are defined by their thrill factor and the unforgettable memories they create.

Adventure travelers are predominantly motivated by the pursuit of unique experiences and the desire to travel off the beaten path. This adrenaline-fueled facet of travel holds immense potential for growth as more travelers look for novel, immersive experiences.

In this transformative phase of travel, we’re not just venturing towards new geographical coordinates but also embracing a profound shift in our perceptions, turning travel into a tool for personal growth, environmental preservation, cultural exchange, and self-discovery.

Unleashing Gastronomy: Food Tourism Reimagined

Food has always been an integral part of travel, but the ‘Gastro Memories’ trend is revolutionizing how we perceive culinary experiences. It’s not merely about fine dining or sampling local delicacies anymore. This trend emphasizes the creation and preservation of memorable food experiences. People now yearn to participate in cooking classes, food festivals, and even farm-to-table experiences to deepen their understanding and connection with the food they consume. Imagine handpicking fresh produce from a lush Italian vineyard and then being guided by a local chef to turn them into a sumptuous meal. These are the kinds of memories this trend is all about.

Whether you’re journeying to savor global cuisines, delve into ancestral roots, or quench your thirst for adventure, countless transformative travel experiences await. Staying abreast of the evolving trends that are shaping the profile of the market ensures that our designs are relevant and that HKS is able to lead with knowledge.