Case Study

Texas Live! By LoewsWild West Mythology Meets Wow-Factor Design

Arlington, Texas, USA

The Challenge

To help establish the Dallas-Fort Worth-Arlington area as one of America’s top tourism and convention destinations, the well-established Loews hotel brand challenged designers to create the ultimate urban destination between AT&T Stadium, the home of the Dallas Cowboys, and the under-construction Globe Life Field, the new home of the Texas Rangers. Both of those projects were also designed by HKS.

The Design Solution

The design takes cues from the plateaus of the wild west and signature Texan hospitality. Guests are greeted by an oversized fireplace and a view of AT&T stadium framed perfectly beyond the bar, while a monumental staircase connects to a two-level ballroom and convention center. The open feel of the project allows guests to gather and socialize before, during and after contests at either of the two stadiums and provides easy access to both.

The Design Impact

Texas Live! is expected to create approximately 3,025 jobs in the city of Arlington and Tarrant County, and it is expected to lead to $100 million per year in economic impact in the first 40 years.

Project Features

  • 302-key Loews hotel
  • Outdoor infinity-edge pool
  • Private rooftop terrace
  • Two-story convention center
  • Three themed restaurants