What is Brain Health and Why Does it Matter?

As a society, when it comes to our mental health, no matter which way we look at it and regardless of how much we spend on it, WE ARE NOT WELL. 

The World Health Organization (WHO) is clear about the increasing importance mental health plays in achieving global development goals, and one of the United Nation’s 17 Sustainable Development Goals calls it out as a specific target. Depression is one of the leading causes of disability, further highlighting the inseparable link between the mental and physical components of our lives. Suicide is the fourth-leading cause of death among 15-29-year-olds. People with severe mental health conditions die prematurely—as much as two decades early—due to preventable physical conditions.

Well, our brain needs our attention now – not just in terms of mindfulness and stress reduction, but also in terms of playfulness, purposeful engagement and creativity. Design can also help alleviate the problem by giving us agency and control over our environments.

In our society we often invest in physical fitness through a healthy diet and exercise to ward off chronic diseases. Similarly, cognitive fitness and brain healthy practices can block mental health challenges, depression, and dementia. Moreover, new research is emerging that says that there is a close link between our brain health and our cardiovascular health. Our bodies and our brains are connected, but our brain—that physical, pulsating, powerful organ—has been ignored.

We don’t prioritize our mental health and well-being because stigma stands squarely in our way. But that is beginning to change, starting with the phrase, “Brain Health” itself. Numerous campaigns have increasingly started to use the term. For example, in 2021, the Yale School of Medicine started the Brain Health Bootcamp focused on “replacing the term ‘mental health’ with ‘brain health’ to empathize how physical and treatable these conditions are and to destigmatize mental health.”

In some ways, brain health is to mental illness, as physical fitness is to disease. As we struggle to address societal concerns around isolation, loneliness, depression, addiction etc., we have to think hard about keeping our brain healthy, active, and fit. WHO now has an entire section dedicated to brain health described as follows: 

Brain Health is an emerging and growing concept that encompasses neural development, plasticity, functioning, and recovery across the life course. Good brain health is a state in which every individual can realize their own abilities and optimize their cognitive, emotional, psychological, and behavioral functioning to cope with life situations. Numerous interconnected social and biological determinants (incl. genetics) play a role in brain development and brain health from pre-conception through the end of life. These determinants influence the way our brains develop, adapt and respond to stress and adversity, giving way to strategies for both promotion and prevention across the life course.

Our brain needs our attention now in terms of mindfulness and stress reduction, but also in terms of playfulness, purposeful engagement and creativity. How can design help?

Research shows that creativity and play directly help neuroplasticity, as do positive associations. Reframing the stressors in our life to opportunities to problem solve is a simple example of how you can take a mental health challenge and turn it into a brain health enabler.

Can design help with this? Can design give us more agency and control over our environments, so we are not passive receivers of stimuli but active transformers? What is the role of place, process, and technology in exercising brain health? In this new age of computational design and digital/ physical convergence, what if we did not see the digital world as the hotch-potch of distractions that it is, but rather an opportunity to create responsive environments that enrich our lives?

Our work with the Center for Brain Health is teaching us a lot about going back to this ultimate Lego block of the human experience – the human brain. We’re taking this as an opportunity to go through brain health training and exercise brain health strategies in our own practice with the goal to explore how this impacts our experience, creativity, and burnout. Using the talent of our built environment professionals, we’ve also translated these brain health strategies into our own place, process/policy, and technology and started to pilot test some of these spaces and applications with the intention to learn, evolve, and ultimately share with clients. Environments that support brain health have to be enriched environments that meet our physical, sensory, social, and cognitive needs.

Think about why we feel good at a kitchen table, or at a playground, or on a hike. All of these environments have a strong sensory component that give us something to do physically, something to creatively engage with, and something to connect with others socially. One of our living lab offices is creating a haven space, social and collegial hubs, and an intellectual playground and idea theater—some concepts developed from our future of work research—to activate brain health in the workplace. The pilot study will give us greater insight on what design affordances promote and impact brain health.

Building upon the foundation of the human brain, we’re designing eco-systems that help the brain thrive. Because when the brain thrives, so does the body — and so does society.