Turning Design Excellence into Effective Leadership: A Conversation with HKS CEO Dan Noble
At HKS, we believe design can change people’s lives for the better. We strive to create beautiful buildings and communities that bring people together and solve real problems.
In his 39-year career at the firm, HKS President & CEO Dan Noble has observed the parallels between extraordinary design and impactful leadership. He’s noticed that the same character, purpose and relationships that contribute to excellent design lead to successful governance.
Reflecting on HKS’ legacy – and looking towards the future – Noble recently shared his thoughts on the firm’s rich history, his personal journey as a designer and leader and how lessons he’s learned from the design process translate into effective leadership.
What key aspects of HKS’ heritage are important to you as a leader?
HKS was founded in 1939 by Harwood K. Smith and his wife, Kate Robertson Smith. Harwood was an amazing entrepreneur, architect and artist. Born in Evanston, Illinois, he studied at the Art Institute of Chicago before moving to Dallas to pursue his passion for, and hone his skills in, architecture.
Harwood set the tone for informality and mentorship at HKS. He was known for walking through the office and engaging even the newest architects in discussions about what they were working on. That informality and humility, and the spirit that we are all in this together, set HKS apart today and contribute to our familial culture. We are a large firm with a small firm culture.
For an 83-year-old enterprise, our line of succession is not very long. I am only the fifth President & CEO, building on Harwood’s legacy.
How has your journey at HKS progressed from design leader to President & CEO?
My tenure at HKS began in the fall of 1983 after I graduated from North Dakota State University and worked briefly with smaller firms in Houston. Today, HKS employs over 1,500 people across 26 offices worldwide. When I started at the firm, we were about 200 people strong, with one office in Dallas.
I was fortunate to work under the direction of past HKS presidents, Joe Buskuhl and Ralph Hawkins. With Joe’s leadership, the firm became known for our management and technical expertise. Ralph was equally interested in design excellence and geographic expansion.
I became Global Design Director of HKS in 2002. I had always worked collaboratively on projects but now I had a more active role in elevating our design firmwide and helping project teams find creative design solutions. The design problem, for me, shifted from developing solutions for individual buildings to creating more successful and creative design teams. I was still hands-on with design, participating in pinups and charrettes, but I had to transition from doing to directing.
What does Design Excellence mean to you?
Design Excellence of course encompasses aesthetic considerations, such as scale, rhythm, proportion, repetition, proper editing, delight, beauty and harmony. But it also entails building performance, enhancing the human experience and understanding the behavioral science of improving the environment.
The process of creating and executing an excellent design is more alchemic than paint-by-number.
What lessons have you learned from design that translated to your role as President & CEO of HKS?
Over the course of my career, I’ve learned that Design Excellence correlates closely with leadership excellence. Qualities that are essential to the design process – collaboration, incubation, iteration, failure, empathy, connection, innovation and humor – are just as important to effective leadership.
Collaboration – Bringing diverse teams together to discover the most creative solutions is something HKS believes in highly. Best practices in Health design may inspire solutions in Education, Hospitality ideas may make Workplaces more user-friendly and understanding crowd movement for Urban Planning can inform design solutions for our Sports group. And of course, Research can be a huge differentiator for all our practices. HKS works across practices and geographies to bring our clients the best talent available worldwide.
Incubation – Part of finding great solutions is listening to multiple stakeholders – including clients, consultants, users and community leaders – and letting ideas settle in. Let the game come to you a bit. Slow down to go fast. Taking time to engage with diverse partners can help you arrive at effective design solutions quicker. Being open to new ideas is essential.
Iteration – Once you collect that feedback, you can begin exploring ways to create solutions. Here is where you must exhibit some humility. Ego needs to take a back seat. It doesn’t matter where the best ideas come from, we build off each other’s ideas. I like it when a project team leaves the room and nobody knows exactly where an idea originated, but everyone feels like it was kind of their own.
Failure – As HKS’ Design Director, I tried to create a safe space for people to experiment. Being vulnerable and open to others is essential to innovation. As a leader, you have to avoid jumping in and trying to solve other people’s challenges. Sometimes design ideas fail, but failure is an important teaching moment. I routinely engage in 360-degree reviews to receive feedback on my own performance and try to continually learn how to be a more effective leader.
Empathy – I love being an architect. I love being hands-on and in the thick of things. But as HKS’ Design Director and later as the firm’s President & CEO, I had to learn to step back and let others find solutions. Sometimes people don’t do things the way you would. But having the patience and empathy to let people find their own paths is important to developing the next generation of leaders.
Connection – Finding that synergy between place, purpose and design is what great architecture is all about. Finding essential connections between people is important to designing a successful project and to running a successful business. After all, people create the synergy that results in great design solutions.
Innovation – True innovation is hard to come by. At HKS, we strive to hire people who are constantly challenging the status quo. And then we let them experiment, fail and learn. We’ve developed an entire Innovation sector to bring focus to this type of thinking and working. Developing this sector may have been HKS’ most transformational move. Do you want to be a commoditized vendor or a trusted advisor and partner? In the end, our brains and our thoughts are the most valuable assets we can offer the world. What can be automated and commoditized will be. Let’s not compete in a race to the bottom.
Humor – As a leader, you can’t take yourself too seriously. We spend most of our waking hours working with others – we can make it fun and fulfilling or a chore and a drag. The gift of humor shouldn’t be minimized.
How can leaders design and build better teams?
Part of being an effective leader is being in touch with your people, developing friendships and learning people’s strengths and weaknesses, passions and personalities. With understanding and empathy comes trust. Our people are our differentiators. Hire the best people you can find who share your values and give them the tools, training and mentorship they need to grow and evolve. And then get out of their way. Let them figure things out.
High-performing teams are built through inspiration, transparency, a certain degree of ambiguity, and diversity and inclusion.
Inspiration – Our job as leaders is to emulate the transparent culture that we aspire to, to establish the strategic direction we want to go and to inspire others to come along. In the book, The Way of the Shepherd: Seven Secrets to Managing Productive People, Kevin Leman wrote, “If you want your people to go above and beyond, they must see your passion, your heart. If it’s greatness that you want, it’s greatness that you must give.” You can’t be afraid to show that you care and that you’re passionate and committed to your purpose.
Transparency – Two things I continue to strive for as a leader are more transparency throughout the firm and the support of an effective feedback loop that includes all our people, regardless of their rank or experience. People walk into my office all the time – I encourage it. We have an “Ask Dan” feature on the HKS intranet that goes directly to me and enables people to ask me anything they want, anonymously or not. We’ve also instituted checks and balances to make sure every member of HKS’ Executive Board, including me, is holding true to our Strategic Plan. We are all held accountable to the firm’s established values and vision.
Ambiguity – I’ve learned to accept holding opposing ideas in my head at the same time. Decisions aren’t always black and white. Embracing the messy gray is crucial – it’s where the most profound solutions come from. I like to say that I’m comfortable with ambiguity as long as we’re clear about what we want to achieve.
Diversity & Inclusion – It’s no surprise to hear that our profession has lacked diversity, especially in the leadership ranks. This is partly because people tend to hire and promote those who are most like themselves. To help break this pattern, at HKS we have created a robust Justice, Equity, Diversity and Inclusion program with a dedicated JEDI Director who is leading community outreach, education and enrichment programs that are helping us build a more diverse team and leadership. These efforts include our recently launched partner diversity program, HKS xBE, which is designed to help disadvantaged businesses build relationships and pursue new opportunities in the architecture and design professions. Diverse teams give rise to innovative thinking and increase the value of our work in the communities we serve.
How do you view the future of leadership at HKS?
We are fortunate to have a cadre of qualified people who can step into leadership roles. What I am looking for in our future leaders is innovation, creativity, empathy, grit, honesty, humility, optimism and heart.