A Winning Design for Championship Venues

A Winning Design for Championship Venues


For decades, Wheaties cereal has carried the tagline, “The Breakfast of Champions.” But HKS has had its own high-level championship run over the years.

Since 2010, HKS-designed buildings have hosted Super Bowls, the World Series, NCAA Final Fours and the College Football Playoffs National Championships. The streak continued in 2021 when Lucas Oil Stadium in Indianapolis hosted the NCAA Men’s Final Four basketball tournament for the second time. That was followed in June by the U. S. Gymnastics Championships, highlighted by Olympic Gold Medalist Simone Biles, which were held at Fort Worth’s Dickies Arena, yet another world-class venue that involved HKS designers.

In February 2022, Super Bowl LVI is set for SoFi Stadium in Inglewood, CA. And in August of that year, the Chengdu Phoenix Mountain Sports Center in China — which has one of the world’s largest curved, open cable domes — will be the site of the World University Games. The Games were postponed from 2021 because of coronavirus concerns.

The pace won’t slow down in 2023, either. SoFI Stadium will be in the spotlight again when it host the College Football Championship in 2023 and the Opening and Closing Ceremonies of the 2028 Olympic Games. Also, in 2023 the NCAA Women’s Final Four is scheduled for American Airlines Arena in Dallas.

While the participants in championship contests are unknown at the start of their respective seasons — with the final determinations all decided on the field or court — the buildings that host them are years in the making, with the opportunity to hold championship events a major focal point of the planning and design.

Championship Design Means Creating ‘a Wow Factor’

Although AT&T Stadium (Dallas Cowboys), U.S. Bank Stadium (Minnesota Vikings), Lucas Oil Stadium (Indianapolis Colts) and SoFi Stadium (Los Angeles Rams and Chargers) were all designed to meet the specific desires of the home teams that play in them, the team owners also had bolder ideas for their facilities. They wanted their new sports homes to be big enough and grand enough to host Super Bowls and other high-profile events. 

As Cowboys owner, Jerry Jones, put it in a 2009 Wall Street Journal article about his team’s then-new home, “we wanted this stadium to have a wow factor.”

 

The owners of the Texas Rangers also anticipated big things for its new HKS-designed Globe Life Field before the COVID-19 pandemic abruptly shut down those plans on the eve of Opening Day in 2020. At the time, there was no way to know it would welcome the World Series later that year, but the retractable roof stadium, with its ample concourses, swanky clubhouses and climate-controlled seating area became the perfect home after the pandemic prompted Major League Baseball to use a single site for its Fall Classic.

And when Super Bowl LVI kicks off inside SoFi Stadium, those attending will be exposed to a variety of digital upgrades. Like his Colts, Cowboys and Vikings contemporaries, Los Angeles Rams Owner and Chairman, E. Stanley Kroenke, asked HKS designers to develop plans for SoFi that would allow it to host global entertainment events and turn them into ultimate experiences for a live and television audience.

The scoreboard displays a Congratulations message to the Los Angeles Dodgers after defeating the Tampa Bay Rays 3-1 in Game Six to win the 2020 MLB World Series at Globe Life Field on October 27, 2020 in Arlington, Texas. (Photo by Maxx Wolfson/Getty Images)
The scoreboard displays a Congratulations message to the Los Angeles Dodgers after defeating the Tampa Bay Rays 3-1 in Game Six to win the 2020 MLB World Series at Globe Life Field on October 27, 2020 in Arlington, Texas. (Photo by Maxx Wolfson/Getty Images)

Staying Local and Flexible

To deliver on those requests, HKS designers approach stadium designing with some clear thoughts in mind. One design element that is a hallmark of HKS-designed stadiums are clarity of structural expression and transparency, which heightens the fan experience. So fans who walk into AT&T Stadium, Globe Life Field or SoFi Stadium will immediately recognize the ability to sort of “see through” the structures to the outside even though the stadiums themselves are enclosed or covered.

There are other important factors as well. Even though the stadiums will be showcased to the world, designers look at them as a vital and visible part of the local community. The owners of the Colts, for example, wanted the look of Lucas Oil Stadium to pay homage to the fieldhouses found throughout Indiana, while the shape of U.S. Bank Stadium reminds of Northern European design.

In addition to leaning in to those roots, U.S. Bank Stadium also had to satisfy another requirement to reach championship status; designers had to figure out a way to make it withstand Minnesota’s harsh climate. They designed the first ETFE roof in an American stadium, which allows lots of natural light while blocking the brutal cold. This design element was put to the test in February 2018 during Super Bowl LII, the coldest Super Bowl on record with temperatures in Minneapolis reaching a high of 9°F on game day. 

And at SoFi Stadium, architects had to embed it 100 feet into the ground so that it wouldn’t interfere with flights in and out of Los Angeles International Airport, which sits just three miles away. But the deep dig and the stadium’s proximity to LAX also provided designers with a unique opportunity to use the stadium’s roof — which contains LED lights — as a sort of real-time projection screen for passengers flying overhead.

In the case of Cowboys owner Jerry Jones, he wanted AT&T Stadium to maintain a tangible link back to the team’s iconic former home, Texas Stadium. So, the design for the new stadium’s signature retractable roof includes a “hole” in it when the roof is open that exactly matches the shape of the hole at the old stadium, including its rounded corners.

In addition, the stadiums all are designed to have a high degree of flexibility. Designers created AT&T Stadium with not only the ability to host championship football contests from high school to pros, but ones for college basketball or even professional Motocross. 

And the ability to quickly and seamlessly provide multiple uses isn’t limited to the world of traditional sporting events. With Major League Baseball shut down at the time, the first events at Globe Life Field in 2020 were local high school graduations. The inaugural event at SoFi Stadium was scheduled to be a two-day Taylor Swift concert before COVID-19 disrupted those plans.

An Enhanced Fan Experience

To offer those various events, though, requires that designers and their clients team up to create a greatly enhanced fan experience. For the past decade or so, team owners have realized that simply making a trip to a stadium to see their favorite player is not enough for most fans. Their guests want to know what they are going to see — and do — once they get there. If it’s not glitzy enough, many patrons will opt to stay home and watch games from the less-expensive comfort of their own TV rooms.

For most stadiums designed recently, that enhanced fan experience begins with upgraded technology features, particularly a large, high-tech videoboard.  When AT&T Stadium opened in 2009, it held what was then the largest LED videoboard in the world, stretching from one 20-yard line to the other. The high-definition Mitsubishi picture gave fans seated at the highest points of the stadium, the ability to watch a game as if they were watching at home on their own big-screen televisions. And that was the point.

But SoFi Stadium, which opened without fans in 2020, is the newest king of championship stadium design. It’s 2.2-million-pound, dual-sided, center-hung, circular scoreboard is largest ever built and will provide practically every fan who visits, no matter where inside SoFi they sit or stand, with a simultaneous view of the information on the screen.

The videoboard is the only 4K end-to-end production in sports and features the largest LED content playback system in history. The board also provides fans with unique programming including live content, statistics and animated content — important data for aficionados of the increasingly popular fantasy sports leagues.

“For us, it was how would we go about thinking about reconnecting fans with media in a different way,” said Lance Evans, AIA, a principal at HKS and one of the primary SoFi architects. “If I was going to watch a game at home, I’d have my iPad, I’d have my phone. How could we do that at an NFL game, at the same size, across the entire field?”

So, what will the design of the next Super Bowl or World Series stadium look like? HKS designers already have some ideas that Evans describes as both “exciting and endless.” Among them, pushing the concept of the “stadium” beyond its limited physical footprint into the limitless virtual realm.

“The integration of technology in physical environments extends venue access exponentially,” said Mark A. Williams, FAIA, HKS Principal in Charge of the SoFi Stadium project. “Imagine a venue that sells 70,000 physical tickets to an event and leveraging technology to reach previously untapped audiences and markets around the globe.”

And that means that perhaps one day soon, a championship venue will exist at anytime and anywhere.