7 Things You (Probably) Didn’t Know About the Dallas Cowboys’ AT&T Stadium
The Dallas Cowboys’ AT&T Stadium, was the grandest stadium in the National Football League and worldwide when it opened in Arlington, Texas in 2009. Since then, other NFL venues have opened, including HKS-designed U.S. Bank Stadium in Minneapolis, Minnesota and SoFi Stadium in Inglewood, California.
Sports and Entertainment Fans, The National Football League and the global media tout HKS’ AT&T Stadium – with its trendsetting technology integration, world-class artworks and innovative fan experiences – still the definition of the future sports and entertainment venue.
With football season in full swing, here are seven things to know about the iconic stadium – the largest domed building in the United States:
1. Art viewed more than the Art Institute of Chicago
With HKS’ trademark building transparency and open spaces, AT&T Stadium was designed not only for football but also to show off another passion of Cowboys’ owners Gene and Jerry Jones – high-end works of art. HKS designers worked closely with the Jones family to make sure the stadium, like the world’s best museums, put art and architecture on an equal level.
2. Another NFL Record
Jerry Jones told HKS architects that he wanted the stadium to be able to be scalable to host large and small diverse events when it opened 13 years ago. On Sept. 20, 2009, a crowd of 105,121 comfortably watched and experienced the Dallas Cowboys vs. New York Giants, and a regular season attendance record was established.
3. Master Planned so it is almost always in view
The placement and design of the AT&T Stadium took into account more than broadcast television and those fortunate enough to attend an event. The stadium is visible from 5 minutes in space, all air traffic coming in and out of DFW Airport, 100,000 vehicles traveling the major throughfares surrounding the venue and patrons within the Arlington Entertainment District all see and experience the game.
4. A New Dimension
The Mitsubishi 4K video board was the largest in the world when the stadium opened, but it was more than just a notation in the Guinness Book of World Records. HKS and Jones wanted fans at the stadium to have a better technology experience than those watching from home. Fans at AT&T Stadium were able to see expanded content with high-definition clarity on a significantly larger display.
5. Transparency Unveiled
The concave forms at the end zones, which serve as monumental entry areas, receive fans experiencing the building through 120-foot high and 180-foot wide retractable glass doors providing views and access directly into the open end zone areas of the stadium. These doors provide transparency for fans who, while sitting inside an enclosed stadium, can still maintain a sense of being outdoors.
6. Diverse Revenue
Providing flexibility was a major consideration in the design of the stadium both for its versatility to the North Texas community and the patron experience. Some of the very diverse events that AT&T has hosted include The National Bowling Championship, Corporate National Conferences, Weddings, International Soccer Championships, World Championship Boxing, WrestleMania, Professional Rodeos and Movie Premiers.
7. Global Brand
HKS’s research identified the historic hole in the roof from the Cowboy’s Texas Stadium home as the single most recognizable brand element that needed to be celebrated in HKS’ new design. Whenever the retractable roof is open, it pays tribute to the iconic hole in the roof at Texas Stadium that football fans around the world identified with “America’s Team.”