North Bethesda Market
Bethesda, Maryland
North Bethesda Market
Bethesda, Maryland

Blending home with community. Mixing the outside world with the concept of home is becoming the norm. People want to live where there is entertainment, shopping and recreation. Creating a space that houses both in a unique and engaging manner is becoming critical to a whole new generation of people looking for a place to call home.

Developed to be one of the most stylish areas in Maryland, North Bethesda Market offers an energetic environment to live, dine and gather for a new generation. The 650,000-square-foot, mixed-use facility offers 425,000 square feet of residential space. The commercial section totals 220,000 square feet and has a combination of restaurants and retail stores, including a 60,000-square-foot Whole Foods Market. A 1,250-car parking structure is also included for use by residents.


The Vision

The plan was conceived with a clear set of urban design principles in mind. It was formed around the notion of “making urban blocks” within a neighborhood that lacked clear block structure or hierarchy. The block structure was further broken down into a west block and an east block through the introduction of Festival Street and a service lane. Each block was then filled with development at a scale appropriate to the neighborhood context and to the project itself. Along Rockville Pike, a point tower was introduced to create a landmark gateway for the southern edge of the White Flint district. This allows for a lower density of development along the project’s west edge, keeping with the smaller scale of the neighborhood.


The Design

The 24-story tower houses 198 residential units at one corner, with retail for additional stores at the other corner. A second mid-rise residential building contains 200 residential units. The neighborhood around North Bethesda Market is mainly commercial with a large number of mixed-use facilities, and is located near a Metrorail station that offers convenient transportation options for residents and visitors.

The development includes a range of public spaces that create a rich and varied public realm. A new street named Executive Boulevard was introduced, on-street and off-street bicycle trails were added, and streetscape improvements were made along the three public sides of the project. Additionally, the retail- and restaurant-lined Festival Street and plaza enliven the center of the project to offer public space for special community events. Local stone and a commissioned public art piece by renowned artist Jim Sanborn define the plaza space. A variety of secondary pedestrian connections located throughout the property also contribute to the creation of a fine-grained public realm. Examples include a connection to the office buildings to the south from Festival Street. Additionally, a defined connection has been created to offer a visual connection from the plaza to Rockville Pike.