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When you go to the doctor at a critical moment, you don’t need to be intimidated; you need to know that everything is going to be okay. You need a health center that embodies the type of care you need in a comfortable, personable environment.
Creating meaningful moments and a sequence of key experiences for each of its members is paramount at Kaiser Permanente Gwinnett Comprehensive Care Center. The promise of this great brand is to create a total health environment and deliver it at the Duluth, Georgia and every location in order to evoke positive emotional experiences without leaving details to chance. The facility earned LEED Silver Certification under NC v2009.
A total health environment designed as a sequence of key experiences:
Integrating Kaiser Permanente Brand Standards
Portal concept: The orthogonal framing feature is reiterated and reinterpreted at different scales to announce a significant encounter in each person’s journey as they approach and walk into the facility. The portals mark transition points from the public street to site drive, from vehicular to pedestrian travel, and the threshold between outdoor and indoor experiences. The white and silver portals emerge as a reinforcement of the promise of a familiar, consistent healthcare experience.