Game day is sacred. It’s not just an event, it’s a cultural experience. It unites groups of people. Strangers. Family. Friends. The physical spaces that represent and host these experiences must enhance and pay tribute to the athletes, performers, fans and patrons. Designed to set the stage for human performance.

Estadio TSM Corona was the first stadium in Latin America to be designed with the highest standard of safety, comfort and amenities comparable to stadia in the U.S. and Western Europe. Due to using local materials, involving the community in each phase of the development, and adapting to the local culture and expectation, the stadium became an immediate success.

The Vision

Corona Stadium was designed as a breakthrough multi-purpose stadium and entertainment and education center in Torreon, Mexico. The centerpiece of the project is the home field for Club Santos Laguna, one of Mexico’s top soccer clubs. It also is an icon and showcase for the owner, Grupo Modelo, the brewer of Mexico’s No. 1 beer, Corona.

The Design

Key topics that were incorporated into the design were using local materials and creating an icon that would appropriately represent the community of the region. Local stone, concrete and metal representing some of the important economic activities of the region were used.