AT&T Stadium
Arlington, Texas
AT&T Stadium
Arlington, Texas

Linking fans to the game, building brand experiences, adapting to ever-shifting needs. These are the elements of truly great sports stadiums. When design comes together in the perfect mix of technology and tradition, the venue becomes an event in and of itself.

AT&T Stadium provides a structure worthy of one of the most storied franchises in professional sports, while creating a true destination for fans. The venue strikes a balance between tradition and innovation by honoring the Cowboys’ legendary past and positioning the team for future success. Its technology, including some of the world’s largest high-definition screens incorporated throughout the project, creates an immersive experience for fans. It allows unmatched versatility, from its iconic operable walls and ceiling to its flexible seating bowl to its outdoor plazas. AT&T Stadium houses the team in a monumental structure whose design will stand the test of time.


The Vision and The Design

Tradition and Innovation: The design honors the legacy of the Cowboys and their global brand, preserving and reinterpreting iconic elements such as the Ring of Honor and the hole in the roof. At the same time, it remains vital and progressive, its modern form echoing the team’s focus on future victories and on continued innovation in the business of the professional sports.

Form: A simple form characterized by long sweeping lines in the plan, elevation and section, evokes grace and agility, but the true driver of the form is its function. The exterior shape was designed in response to the stadium’s internal requirements: the sweeping, canted 800-foot glass wall spans the length of the stadium, its angle following the deeper concourse requirements at upper levels, and contrasts to the concave forms at the end zones, which emphasize the monumental entry doors.

Structure: The monumental structure of the stadium is celebrated. Two steel arches, each spanning the entire 1,290-foot length of the stadium, express power and strength while supporting the huge interior volume of the stadium, and framing the end zone entry plazas.

Movement: The retractable roof and end zone walls transform the experience of the indoor stadium to that of an outdoor venue.

Color: Color is used as both a static imaging element and a dynamic, video-imaging element to emphasize the vigor and speed of the action on the field.


“HKS’s spirit of cooperation in providing leadership, design innovation, delivery and execution to our project superseded even my high expectations and helped bring our dreams to life. AT&T Stadium has proven itself not only as a football stadium, but as a venue for other sports and large entertainment events. It has been an instant hit – recognizable worldwide.”
|  Jerry Jones, Owner, President and General Manager, Dallas Cowboys   |
“This new stadium embodies the spirit of the Dallas Cowboys and that starts with the familiar ‘hole in the roof’. What we have designed is a building we believe is both architecturally significant and also reflects the emotion and competition that goes on inside.”
|  Jerry Jones, Owner, President and General Manager, Dallas Cowboys   |
“HKS Sports & Entertainment Group has been a great partner for the Dallas Cowboys throughout the initial development. The firm’s knowledge and experience on other high-profile national projects as well as their local ties to the Dallas-Fort Worth area make them the clear choice as lead designers for the new Dallas Cowboys Stadium.”
|  Jerry Jones, Owner, President and General Manager, Dallas Cowboys   |
“HKS sports & entertainment group was the clear choice to design the home for the Dallas Cowboys and the next standard for the national football league.”
|  Jerry Jones, Owner, President and General Manager, Dallas Cowboys   |