AT&T Stadium – Dallas Cowboys
Arlington, Texas
AT&T Stadium - Dallas Cowboys
Arlington, Texas

A strategic decision was made early in the design process to create four key sponsorship locations within the seating bowl of this stadium. By breaking up the decks in this fashion, “voids” were created that could be reimagined as unique sponsorship platforms. These platforms connect to internal club spaces and allow sponsors dedicated podiums for product promotion or party decks. Large doorway openings to the platforms facilitate objects as large as an automobile. Steel plating surrounds each platform opening, providing placeholders for sponsorship signage and graphics.