November 15, 2013

What is the future of stadiums and how does that affect stadium design, architecture and planning?

Mark Williams, LEED AP BD+C, principal and director of business development with HKS Sports &  Entertainment Group, will discuss the future of stadium design at the Stadia Strategy Summit, one of six summits at the UnitedCity Global Sports Summit 2013 to be held November 19-20 in Manchester, United Kingdom.  The discussion will center on fan engagement, revenue generation, patron environments, sponsorship and technology.

The Stadia Strategy Summit brings together the leading names in sports venues – from architects to technologists – as well as representatives from the sporting world of cricket, rugby league and union, football, horse racing and much more.

Williams’ 25 years of experience and unique diversity within the profession allow him to maintain an active role throughout the life of the project. His project and client involvement focuses on the venue’s programming and overall project design and direction. He recently programmed and completed venues for the National Football League, Major League Baseball, National Hockey League, National Basketball Association and International Soccer.

The HKS Sports & Entertainment Group, ranked as one of the top sports and entertainment designers by BD World Architecture, has ushered in a new generation of multi-revenue-generating, world-class facilities. The group’s portfolio includes AT&T Stadium (formerly Cowboys Stadium), Lucas Oil Stadium, Miller Park and major renovations and additions for U.S. Cellular Field and Dodger Stadium. These venues are known for enhancing and leveraging team brand, delivering an enhanced fan experience and serving as destination environments. HKS operates from 27 offices worldwide.

For more information, contact Sherri Smith at

Posted in Sports & Entertainment
Tagged Mark Williams, Stadia Strategy Summit 2013