Insight from the HKS Hospitality Group
The future is now in hotel design, and from our projects on the boards for clients including Four Seasons, AMResorts, Omni, MGM, Marriott and many more notable developers and hospitality brands, we’re seeing that size doesn’t matter – but costs, flexible spaces and all things tech certainly do.
What’s trending now . . .
- From guest rooms to the front and back of house, hotel design today must enhance the client's proforma. Square foot per key is the discerning number that empowers positive, economic project numbers. Not only are guest rooms being scrutinized, but also the front and back of house program areas that combine to drive efficiencies throughout the entire hotel.
- Guest rooms are no longer being designed to accommodate large, comfy chairs and seating arrangements in an effort to drive guests into public spaces (and open their wallets).
- Four- and five-fixture bathrooms are less important, which reduces the square footage requirement and associated costs.
- Smaller guest rooms don’t mean fewer amenities. High quality and plentiful, great amenities are the new norm and expected.
- From smart device check-in to guestroom flat screens that connect wirelessly to a mobile phone, technology and automation are absolutely critical to the guest experience.
- Active, multi-functional public spaces and lounges are double timing as full food and beverage (F&B) venues. These spaces transform from warm and cozy, offering coffee and pastries in the morning, to lively and inviting with cocktails and appetizers in the evening.
- Speaking of F&B, today it’s more like B&F: the beverage side of the equation is driving design decisions throughout all hotel spaces, both public and private.
- Meeting facilities are being developed as part of the F&B experience. Much like a restaurant venue, the inherent social opportunities offered by pre-function spaces allows these spaces to be used like restaurant bar or lounge areas with small show pantries and bar spaces.
- How quickly and efficiently a hotel can open makes it attractive to investors, which directly relates to the majority of project types in development now: small/boutique and proficient, yet chic hotels in robust travel destinations, as well as large convention-style hotels in global urban markets, are what’s hot.