June 6, 2014
By David Kozack, Vice President and Director of HKS EXPlore , HKS, Inc.

Can brand make a difference when combined thoughtfully with architecture? HKS EXPlore believes in embedding brand into the ambient social complexities of the physical world.  Find out about the importance and strategic advantage of brand integration within architecture at the new Minneapolis Multipurpose Center, TCU Amon G. Carter Stadium and other key projects. Buildings are one of the most important drivers to a company brand. We also discuss the process and capabilities needed to create better buildings and experiences and why it is important to incorporate brand in every aspect of design.

To view the video presentation: http://youtu.be/IvYHPHzp1Pw

To listen to the podcast: http://hksarchitects.libsyn.com/architecture-brand-enhanced-experiences

A 2014 calendar, located on the HKS website, shares additional JOIN US talks: http://www.hksinc.com/joinus/. Please register to attend these streaming video events.  

For more information, contact Trish Martineck at tmartineck@hksinc.com

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