June 19, 2012

Even though it was published over 7 years ago I just finished reading Daniel Pink’s A Whole New Mind – Why the Right-Brainers Will Rule the World. Wow! What a refreshing perspective and an interesting thesis on design, culture and business. I highly recommend that my fellow architects read the book. Not only is it relatable to what we do as architects but is brings a voice to some of things that we already know but easily forget. Pink even coins the idea that we are moving into the Conceptual Age – in which the right-brain will need to have a higher influence on the way we think and approach problem solving. It has refocused my perspective on the importance of creativity and the value it has in my profession – and, in society as a whole. Here is some food for thought from the book: